Media & Advertising

Michelle Choy is an Occupational Therapist and Parent Coach by day and a mother of 6 children by night (aged 22,20,18,16, 14 & 8-year old Kate). She has 5 daughters and 1 son, and they live in Singapore. She is a firm believer in giving children a happy and stress-free childhood, eschewing the academic rat race, and is Co-founder and Director of The Little Executive – a skills studio which aims to equip children with crucial skills needed for school and life. She is one of Singapore’s Top Parenting Experts, and is a sought-after speaker, specialising in Parenting and Education talks.

channel 5 the 5 show
Channel 5: The 5 Show hosted by Yasminne Cheng & Chua Enlai, with Charlie Goh (Tanglin), Sandra Riley Tang (Sam Willows) & Kimberly Wang (98.7FM) and Dr Ang Yong Guan

Channel 5

Talking Point with Steven Chia, filmed at The Little Executive


Michelle is regularly invited to share her wisdom and experiences on national TV, Radio and print media. She has been on MediaCorp Channel 5 The 5 Show, Channel 5 Talking Point, Channel 8 Hello Singapore, 93.8 Live Radio Parenting Made Easy with Susan Ng, featured on The Sunday Times Life!, LianHe Zaobao, LianHe Wanbao and YAHOO Singapore.

She has co-authored the book Keep Calm and Mother On: 21 Stories from Mothers with Children aged 1 – 21 with the chapter Navigating the Wild Wicked Web, done freelance writing for Mother & Baby Singapore, and was interviewed by Dr Phillip Towndrow for his book “Walking with God as a Christian Parent”.

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She was invited to a closed door session with ex-Education Minister Ng Chee Meng, and was a guest panellist on the Ministry of Education’s (MOE) Ask Me Anything About Preparing your child for the transition back to school. She was also on the “Ask The Experts” panel on Preparing for Primary 1: What every parent needs to know, at the National Library.


She was a guest speaker on POSB Parents Live session on the ABCs of Home based learning, and has given numerous public talks on topics such as “Developing resilient children”, Crucial skills your child needs to succeed in the 21st century, “Parenting 6 kids in Singapore without going mad or broke”, “Post-natal depression”, and Inculcating healthy sleep habits in children.


She is a sought-after speaker on parenting and education issues and her blog was ranked among the Top 10 blogs in the Singapore Blog Awards 2014 under the “Best New Blog” category, and Top 20 Bloggers 2020 Edarabia.

Brand Reviews:

Paul immigrations – Singapore PR Experts

Light Chiropractic – One of Singapore’s Top Chiropractors

Renault – Grand Scenic BOSE MPV

Believer Music – State-of-the-art music studios

Centre Stage – Creative and Performing arts centre

ByKidO – Comprehensive portal for Family Fun

Dream Cruises – First ever Asian Luxury Cruise Liner

Grand Copthorne Waterfront Hotel – Media Invite

Antidote – Organic Juice Cleanse Lifestyle

Feld Entertainment – Disney on Ice: Magical Ice Festival

Constant Wind Sea Sports Centre – Stand Up Paddling

Innosparks – World’s first AIR+ Smark Mask

Dyson – Cutting edge technology

Canon Imaging Academy – Bespoke Media workshop at MBS

LEGOLAND Hotel – Largest LEGO themed resort in the world

GROHE – World’s leading provider of sanitary fittings

Walt Disney – Media preview The 7D

MY GYM – Internationally acclaimed children’s gym

Brewerkz restaurant – Singapore’s first Microbrewery

3M Scotch Tape – Media event

Sentosa – Media event: 4D rides

ComGateway – International shipping company

ADVERTISERS, please note:

  • Do allow 4 – 8 weeks for a review to be up. It takes time to review your product/service, write up the post, take suitable pictures and edit.
  • As you can imagine how busy I am, taking care of 6 kids and running a business (sounds crazy I know!), if you don’t hear from me after a week or so, please assume that I am unable to take up your request.
  • Please send an email to michelle@mummyweeblog.com for my rates.
  • Thank you and have a great day!